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Although the music scene of Atlanta is rich and varied, the city’s production of hip-hop music has been especially noteworthy, acclaimed, and commercially successful. In 2009, The New York Times called Atlanta “hip-hop’s center of gravity”, and the city is home to many famous hip-hop, R&B and neo soul musicians.
In 2009 The New York Times noted that after 2000, Atlanta moved “from the margins to becoming hip-hop’s center of gravity, part of a larger shift in hip-hop innovation to the South.” Atlanta hip-hop’s pop breakthrough—everyone from Jermaine Dupri to OutKast to Lil Jon—involved the blend of various distillations of hard-core sounds from the West, bass beats from Florida, and styles and images from the North. Producer Drumma Boy called Atlanta “the melting pot of the South”. Producer Fatboi called the Roland TR-808 (“808”) synthesizer “central” to Atlanta music’s versatility, used for snap, crunk, trap, and pop rap styles. The same article named Fatboi, Shawty Redd and Zaytoven the four “hottest producers driving the city”.
Atlanta Hip-Hop influences other mainstream forms of media. Comedian, actor, and musician Donald Glover, who raps under the name Childish Gambino has gained critical and commercial success with his television show Atlanta. The show chronicles the lives of two cousins trying to navigate the Hip-Hop world. Its acting and social commentary have earned it two Golden Globe awards and two Emmy awards.
Atlanta’s hip-hop scene created of many of the decade’s dance crazes. Dances like The Dab, the Whip, and the Nae-Nae have all ascended from hip-hop into the mainstream. Proof of these dances mainstream success is evident. Notably, presidential candidate Hillary Clinton did a “Dab” on the popular talk show, Ellen.
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